On the heels of ISW's Kudos Badges release, ISW Executive Director Tim Royle has made his mark as a guest blogger on IBM's Social Business Insights Blog.

“If you can measure it you can improve it” is an old business adage that is easily applied to performance criteria such as manufacturing output levels or sales quotas. But, how can you apply measurement metrics to the more subjective sciences of collaboration and business success? Simple, the answer is “gamification.”

Read Tim's article 'Gamification: Unlocking hidden collaboration potential' here.